MRM – Successful Fleet Management (By Exception)

by Greg White July 28, 2008 Mobile Resource Management (MRM)

When selecting a GPS Fleet Tracking System, select one that presents the information you need in a format that’s useful to the operation of your business. GPS tracking systems have an uncanny ability to generate TONS of useless data. When you consider that your tracked fleet vehicles will be reporting in as frequently as every [...]

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Etsy.com Enables Entrepreneurism for Artistic Youth

by Greg White July 20, 2008 Entrepreneurism

Recently a friend loaned to me Seth Godin’s book "Meatball Sunday: Is Your Marketing out of Sync?" Within the book he speaks passionately about many online marketing topics and highlights several companies "getting it right" in the online world. One company mentioned, "Etsy.com", provides an online marketplace for all things handmade. Bingo. This was exactly [...]

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Law Enforcement Situational Awareness – GPS and ZKOUT

by Greg White July 20, 2008 Location Based Services

After posting the article regarding GYPsii, I received a number of emails from other social location networking services, including ZKOUT. It seems GYPsii and Loopt are not the only companies seeking interest in having myself and my friends share their whereabouts and travel experiences online. Being old enough to have survived the original dotcom bust [...]

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Headlines or Heartache, How will GPS Tracking Vendors Fair in 2009?

by Greg White July 13, 2008 Mobile Resource Management (MRM)

My first post highlighted the huge number of fleet tracking solutions that are battling it out for the fleet manager’s attention. I’m still adding vendors daily to a database of tracking solution providers – frankly it’s absurd. There are way too many "like solutions" and if anything, this industry makes it difficult for a fleet [...]

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Beyond GoCar: Wireless Location Based Media Create New Opportunities

by Greg White July 10, 2008 Location Based Services

Whizzing around the streets of downtown San Diego, San Francisco, and Miami, you see the three-wheeled sensation, GoCar (gocartours.com). Bright yellow with racing stripes, the cute GoCar is more than just a rental trike, it‘s a guided, talking tour car. Using a GPS-equipped onboard computer tied into amplified speakers, the trike takes you on a [...]

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Happy 4th of July!

by Greg White July 4, 2008 Sailing

Independence Day – It’s not something to be taken for granted. Today’s a great day let someone in the military know just how much you appreciate their ongoing role in helping to protect our freedom! Here’s one individual’s way of showing it.    Find this flag flying at 32˚ 40′ 46″ N, 117˚ 10′ 13″ [...]

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GPS and Social Networking – Gypsiis in the Palace

by Greg White June 29, 2008 Location Based Services

When Jimmy Buffet sings about "Gypsies in the Palace", he refers to friends who have been left at home to housesit while he’s out on tour – they wildly party and drink, much like a teenager left at home alone. The song I think helps establish Gypsii as great name for a new location based [...]

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When the going gets tough, the tough go sailing….

by Greg White June 22, 2008 Sailing

Many years ago when I would have a stressful work day, my "cure" was often a long run. During the run I’d often repeat to myself "When the going gets tough, the tough get going". It was effective psychological training for the stresses of the day. Around ten years ago I bought a sailboat, named [...]

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Recipe for Location and Tracking Success

by Greg White June 15, 2008 Mobile Resource Management (MRM)

If you asked Geoffrey Moore, author and strategist on transformation and innovation in technology organizations, whether the location and tracking industry has crossed the chasm, I would wager his answer would be a definitive YES! For sellers in this segment, the sales battlefront is no longer to justify the ROI of mobile resource management (MRM). [...]

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SaaS Trends: Transitioning to Online Subscriptions

by Greg White June 11, 2008 Software as a Service (SAAS)

Software as a Service (SaaS) continues to revolutionize the software industry. Starting with industry pioneer, Salesforce, the traditional model of software deployment has evolved to an online services model, which is easier to install and manage and is replacing traditional enterprise software applications. I’ve personally deployed Salesforce within a half dozen companies, and it’s hard [...]

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