Muses from the life of Greg White
Focus It is the secret to entrepreneurial success. Focus enables the entrepreneur to align available resources on achieving initial success for their product or service. During my current professional sabbatical I’ve been reviewing business plans through the CONNECT Springboard program, as well as catching up with a bunch of entrepreneur friends. A constant theme that prevails [...]
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Starting a business is now easier and cheaper than ever before. Technology and the Internet’s enablement of the virtual company is a game changer for today’s entrepreneur. Reflecting back to my first company in ’93, we didn’t have anywhere near the technology leverage available to today’s entrepreneurs. There was a definitive and painfully expensive suite of business startup costs [...]
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I have a theory….there are no unique new business ideas. There is simply a God of Invention. Unlike other more serious Gods (fire, earth, etc), he (okay she) has a strong sense of humor. Every now and then this God takes a really novel new business idea, encapsulates it in stardust, and sprinkles it down [...]
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Every entrepreneur and company CEO has tough challenges, not the least of which is deciding upon an exit strategy. Go the home-run (aka Facebook, Twitter), or execute a good solid single or double strategy (Adscape, Bloggger, Picasso, Magento, etc). Understanding the funding and exit timing implications of both is key to making an informed choice. [...]
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Twenty years ago the University of California at San Diego, local San Diego businesses, and the city government created CONNECT to transform San Diego based institutional research into a center for technological innovation commercialization. It’s been working ever since. The first Executive Director for Connect was local San Diego entrepreneur, Bill Otterson. For those of [...]
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Recently a friend loaned to me Seth Godin’s book "Meatball Sunday: Is Your Marketing out of Sync?" Within the book he speaks passionately about many online marketing topics and highlights several companies "getting it right" in the online world. One company mentioned, "Etsy.com", provides an online marketplace for all things handmade. Bingo. This was exactly [...]
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